The Theme of our Campaign...
From the start, we knew we wanted to accomplish only one thing; to motivate Columbus County residents toward healthier lifestyles. We quickly realized that the best way to do this was by having fun! In 2011, we incorporated themes into our marketing campaigns, and the effects have greatly exceeded our expectations.
Themes actually help us accomplish two goals; First, they make everything more interesting, from the marketing materials to the conversations we have with participants. But, an added bonus is that, each year, it lets a certain group of residents stand proud, and make a special effort to focus on themselves and their own health. Who knows what group will be honored and inspired next year? It can only get more exciting!
2009 -- What a crazy year this was! We had no idea how this would turn out.
After many years, our committee pretty much has most things figured out, (except that we are constantly changing and adding things to keep it interesting,) but in 2009, we needed to invent everything!
I had this crazy idea that everybody would want to team up in one way or another, and I created this, well, interesting, poster that helped them do just that. I doubt that anyone actually formed teams, but we did have great participation for our first year. Oh, what fun it was!
--- MARK GILCHRIST